Retailer Achieved 2X Increase in Store Revenues by Leveraging Big Data Consumerization
The Retailer’s Challenge
North America’s biggest electronics retailer did not have an in-store 360° experience visibility and was, consequently, facing a customer “blind spot”. To make matters worse, legacy in-store people tracking, challenges in correlating data with consumer behavior, and limited customer insight prevented them from developing strategies to effectively meet their in-store sales revenue targets.
The Clovity Solution
Clovity, using the most innovative BI platforms, led the omni channel customer to monitor and gather data from in-store customers. Furthermore, we also leveraged Big Data computing to develop an understanding of store traffic, store navigation, store employee engagement points, and product placements and showcasing, along with customer visit, frequency, and purchase relationships.
The result evolved from a ‘Sales-as-an-Art-form’ to a ‘Data-and-results-driven’ process. Big data analytics helped gain deeper insights on where customers spend time, which, in turn, allowed us to improve the in-store experience, leading to immediate and measurable results, which was reflected in higher in-store sales revenues and enhanced customer satisfaction.